Created with everything we got :
our sweat and tears\mind and soul\time and effort
#BS_Case:
OnLime Network LLC is a cutting edge communication service technology that allows a new generation of nomads to stay in touch while traveling far from home. Founded in 2019, LIME offers affordable and high-quality calling and texting services that bypass the need for expensive local cellular plans when abroad.
#BS_Challenge
To create a brand that shows the novelty and functionality of the LIME app while setting it apart from other operating brands that use lime fruit as their brand identity and logo.
#BS_Solution
In order to convey the heart of LIME’s services, we used the universally agreed-upon sign of conversation, the speech bubble, to portray the exchange of dialogue between people.
Additionally, the speech bubble doubles as an apostrophe to create a double entendre in the word “lime” to form “I’m me.” As LIME allows its users to have a secondary phone number through a simple smartphone app, the phrase “I’m me” communicates the multi-faceted identities of 21st generation individuals. I am one thing, me is another thing. I’m me.
Clever yet minimalistic, unconventional yet trustworthy, bright and energetic yet fresh and favorable, LIME is the newest, hottest communication service that connects people from all corners of the world.
