WORK

#BS_Case:
OnLime Network LLC is a cutting edge communication service technology that allows a new generation of nomads to stay in touch while traveling far from home. Founded in 2019, LIME offers affordable and high-quality calling and texting services that bypass the need for expensive local cellular plans when abroad. 

#BS_Challenge: 
To create a brand that shows the novelty and functionality of the LIME app while setting it apart from other operating brands that use lime fruit as their brand identity and logo. 

#BS_Solution: 
In order to convey the heart of LIME’s services, we used the universally agreed-upon sign of conversation, the speech bubble, to portray the exchange of dialogue between people. 

Additionally, the speech bubble doubles as an apostrophe to create a double entendre in the word “lime” to form “I’m me.” As LIME allows its users to have a secondary phone number through a simple smartphone app, the phrase “I’m me” communicates the multi-faceted identities of 21st generation individuals. I am one thing, me is another thing. I’m me. 

Use of the classic charcoal evokes mystery and elegance, communicating power and sophistication to its target audience of successful, affluent, fashionable businessmen.

 A rugged, industrial pattern is used in the brand’s visual identity: concrete & paint scratches. Cosmopolitan yet industrial, transformative yet willful.

 Through our brand identity, we speak the language of an upward journey of prosperity, metamorphosis and ever-evolving growth of the human spirit. We speak the language of courage, power and attainment of status. The deep charcoal of the background evokes a feeling of danger and the unknown, ruthless as it is mysterious. Quinto’s identity is a perfectly balanced blend of power, elegance, mystery and the uncompromising courage of will. Altogether, Quinto Concept Store’s brand identity delivers a cohesive atmosphere that is stylish and soulful, forceful yet resilient. At first sight, Quinto brand touches the core of its customer base.