WORK

#BS_Case:
ХасХүү turns 20! Mongolia’s first-ever long-term children’s savings, Ирээдүйн Саятан (Future Millionaire) by XacBank celebrated its 20th-anniversary last fall. Since 2002, the Future Millionaire savings and its famous mascot, Хасхүү, have helped thousands of Mongolian families make meaningful investments toward their children’s future and pave the way for a thriving, brighter life of financial stability and freedom.

To mark this special milestone, XacBank rebranded ХасХүү and relaunched Future Millionaire savings to Mongolia’s new generation of families and kids.

#BS_Challenge:
To bring ХасХүү into the future and reimagine him in tune with the current creative landscape and imagination.

#BS_Solution:
Formerly depicted as a humanoid ger, ХасХүү is now an android astronaut who can travel in time. He travels from the future to the present to show children what kind of future awaits them on his helmet screen. Life as an astronaut, a billionaire, an Olympic athlete, or a happy parent, anything can be possible with the right investment of time and resources today.

ХасХүү’s spacesuit is in international orange color used by the aerospace industry for its high visibility in space. It’s also the color of XacBank! The bank’s logo on the belt is a button he presses to teleport between different realities and times. He can reach whatever and wherever he sets his mind to.

His arms can bend in any direction and reach any distance. He has hypersensitive animal ears that allow him to hear and understand the needs of families and kids. Unbound by legs, he hovers above ground to quickly travel vast distances. ХасХүү’s new concept and mascot design is a futuristic imagination of the limitless possibilities, unbound potential, and bright dreams that await Mongolia’s new generation of children.